Content Marketing Associate; Go Fish Digital; Raleigh, NC; July 2020 – present

  • Pitched linkbuilding campaigns on behalf of a variety of clients across industries for exposure and SEO benefits
  • Built meaningful, mutually-beneficial relationships with reporters in order to secure future coverage for clients
  • Earned coverage from Business Insider, Cosmopolitan, The Today Show, The Zoe Report, and more

Digital Marketing Intern; Three Ships; Raleigh, NC; January – May 2020

  • Wrote a variety of home improvement, lifestyle, and product and provider review pieces for affiliate site HouseMethod.com
  • Brainstormed, researched, developed, and pitched tangential campaigns to drive traffic and increase domain authority
  • Assisted with SEO optimizations and social media scheduling to improve the overall health and reach of the site

Public Relations Chair; Carolina For The Kids Foundation; University of North Carolina; 2017 – 2020

  • Managed all internal and external communication efforts in fundraising approx. half a million dollars annually to benefit the patients and families of UNC Children’s
  • Led committee of 20 members and 3 subchairs while serving on executive board
  • Created all content for the blog, newsletter and social media accounts
  • Wrote and pitched press releases to local media outlets to increase awareness within the community, published in Chapel Hill Magazine, Carolina Week, 97.9 WCHL, The Daily Tar Heel, CBS 17, ABC 11 and WRAL.
  • Organized first virtual marathon, a 24-hour engaging social media fundraising event, amidst COVID-19 which earned coverage from Spectrum News and BizBash and raised over $250,000

Digital Marketing Intern, Go Fish Digital; Raleigh, NC; May – December 2019

  • Built promotional strategies for tangential content campaigns for various clients
  • Developed outreach lists and messages for a variety of campaigns
  • Earned coverage on national outlets such as Mental Floss, Yahoo, MSN, Food52, House Beautiful, and Food Network, and local outlets such as the Des Moines Register, the Orlando Sentinel, the Detroit Free Press and the Saint Cloud Times

Marketing Intern, Carolina Housing; Chapel Hill, NC; May 2018 – May 2019

  • Created strategic social media plans to increase audience base, wrote blog posts (quoted by Yahoo Finance and US News), and attended events as a representative of the department
  • Created Snapchat residence halls tours series engaging over 1900 users and retaining 82.25% of users
  • Increased Instagram following by 30.3% over 6 months (gained avg of 110 followers per month)

Marketing Intern, Law Offices of James Scott Farrin; Durham, NC; August – December 2018

  • Wrote blogs, press releases, social media posts, eminent domain project write ups, and other marketing materials as needed in order to build and maintain the image and client-base of the firm
  • Created databases and sort documents by building excel sheets